How to Write Your Elevator Pitch Without Stressing Out
I’m a business coach who works with creative women to launch their dream businesses in just 90 days.
That’s my elevator pitch. Every business person needs one.
An elevator pitch is a short, persuasive summary of what you and your business offer. Ideally, it will be one to three sentences long and shouldn’t take more than 20 to 30 seconds to spit out (or the length of an average elevator ride. Get it?)
Elevator pitches are awesome.
A pitch will detail your business and your offerings without bogging down the listener. In just a few simple sentences, anyone who hears it will understand three things: who you are, who you work for/with, and what you do. It’s a key, necessary promotional tool and also the working backbone for your business’ infrastructure and mission statement.
For a multi-passionate person, an elevator pitch is completely sanity-saving, too. It keeps us from going down a large, rambling rabbit hole trying to figure out how ~all of the things~ we love can work together in our businesses. Having a clear, concise pitch not only will pique the interest of potential clients, but it will also help you stay clear and focused, too. Ain’t that sweet?
(If you’re still unsure, picture the show “Shark Tank.” You know how those people come in and pitch their products? It’s like that, but shorter, and with fewer cameras and no Mr. Wonderful there to call you a cockroach. Score.)
If you aren’t sure where to start or just want a refresher – I’ve got you, babe.
Here is a foolproof formula to designing your perfect elevator pitch:
First, simply answer these three questions:
What is your role/title?
Who do you most help/work with?
What do you do for them?
Now, fill in the blanks with your answers above!:
I’m a ______ who helps/works with _______ to (do) _______.
Voila! You did it!
*Super special business coach note: This formula is open to customization, so if your “who” comes after your “what,” or you find the “how” sums everything up on its own — great! The key components here are that your clients know who you are and what your biz will do for them.
For reference, here are a few other great elevator pitches from my 90 Day Business Launch clients who totally crushed it!:
“I’m a hand-lettering artist and motion designer who specializes in bringing brands to life through animation.” – Erika, Erika Dillon
“I work with ambitious, yet overworked folk ready to kill the hustle a little bit at a time.” -Suset, A Little Awareness
“I help creative, heart-centered entrepreneurs rock their businesses with kick-ass branding and strategy. ” – Kristen, Kristen Good Collective
“I help you find gifts that warm people’s hearts.” – Inge, Thoughtful Gesture
“I help design and architecture-related firms improve their brand story.” – Katie, Katie Kervin
“I’m a Career & Life Coach for women in the food, service & hospitality industries.” - Kathy, Ladies Against the Grain
“I offer Architecture and Design services specializing in residential renovations and additions, as well as bars and restaurants.” - Soledad, Bellwether Designs
Now, pour yourself a hot tea, grab a notepad, and go to town. Try out a few variations and see what feels the most authentic and true to you and your business’ mission. Bonus points for testing it out in an actual elevator!
If reading this uncovered some awesome clarity for you and your work, there’s more where that came from. 90 Day Business Launch is the one-stop-shop to getting you, your pitch, and your dream business up and running in just three months.