COME IN WITH AN IDEA, WALK OUT WITH A BUSINESSβ¦
Youβve been working hard on starting your service-based business - but the freebies, Google searches and generic advice just hasnβt been cutting it.
I see you - truly trying to get your business off the ground for months or even years now!
You know what you want to do (even vaguely), but you can't find the words to concisely explain it. Or have it resonate with your right people. Or know how to best deliver or price it.
You signed up for Squarespace (or Wix or Showit), but donβt know what to do with all those templates. And design options. And blank pages where copy should go.
The certification program you graduated from had a βbusiness buildingβ module, but it left you with was a bunch of scattered notes and lots of βwhat do I do next?β questions.
Youβve collected lots of marketing tools, but itβs led you to think that in order to get clients, youβll have to do things you just donβt want to do. Like be on Facebook. Or disclose personal details about your life. Or create false urgency.
Or maybe youβve actually launched a business before - but it fell flat, and youβve been holding yourself back in case history repeats itself.
So, even though youβre committed to your entrepreneurial future, -you're not making any real progress (even though youβre putting the time in!).
But you need to knowβ¦
WHEN YOUβRE NO LONGER WONDERINGβ¦
β¦βDo I need a niche? And how do I figure it out?β
β¦βWhatβs the right first step? And then what do I do next?β
β¦βWhere should I build my website?β
β¦βWhat do I do to create a business thatβs aligned with my values, ethics and priorities?β
β¦βHow do I market myself without being sleazy?β
β¦βDo I need to be on Instagram, Facebook, LinkedIn, TikTok and/or YouTube?β
β¦βWhat am I offering and how do I price it in a way that serves both myself and my ideal client?
β¦βWhat do I say when someone asks about my business? How do I talk about it?β
β¦βCould I actually make real money from this? β
YOU CAN MAKE SURE THATβ¦
β¦the overwhelm, procrastination and perfectionism youβve been experiencing doesnβt keep you in pre-launch mode forever.
β¦you get clarity on that sweet spot between the business you want to run and what your ideal clients are looking for.
β¦your business doesnβt require you to compromise your values, priorities and ethics to be successful.
β¦you have a plan to bring in your first clients that is rooted in relationship-based marketing instead of sleazy, spammy techniques.
β¦you know exactly where to start - and how to keep making progress, step by step - so that you can open your business doors with pride and confidence.
β¦you are part of a community of likeminded creatives who are supportive, kind, smart and resourceful - and can become your first networking group of potential clients, referrers, collaborators and friends.
AND WHAT WILL GET YOU THERE?
A high-touch, proven group program that gets you to Launch Day - and beyond!
BUSINESSES LAUNCHED:
152
SINCE:
2018
AVERAGE CLIENT RATING:
10/10
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βIf you ask me to pick a highlight, Iβd respond with βLiterally everythingβ"
90 Day Business Launch covered every base - from business idea, concept, pricing, website to marketing. I felt fully prepped when we wrapped. Michelle kept it light and fun while doing the "serious" work of building our life dreams! She was super knowledgeable and smart, full of resources, and was very clear when explaining concepts. I LOVED doing this in community and felt 100% safe on the calls. vp, the Business Coach for our private BIPOC calls, was amazing. I really loved that we had our own space to connect and work through things. 90 Day Business Launch was beyond helpful and valuable for my confidence and my growth as an entrepreneur.
-Ariane Hunter, My Mentors Circle
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βI grossed $60k my first full year in businessβ
90 Day Business Launch was the best investment I could have ever done. It was the beginning of taking charge of my career and my life on my terms, and I'm so glad I had Michelle by my side; from the idea development, to getting the work done, to my regular freak outs, to finally launching the business. She kindly guided me along the way, and I seriously couldn't have gone through it and launched without her. Michelle is the kind of person that sees through it all and will help you wholeheartedly. I could not recommend her more!
-VerΓ΄ Souza, verΓ΄
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βIβm a full-time business owner nowβ
90 Day Business Launch gave me my own personal roadmap to get my business started, and to check in on when I felt lost or confused. Since I launched in early 2019, Iβve run classes, worked with 1:1 clients, wrote an ebook, went from charging $27 for a professional bio to $400, and my new coaching rate is $450 an hour. I feel confident every time I need to set up a new product or launch a new round of coaching sessions. I know what I have to do to keep my business healthy, active, and on message. It would have taken years to get where I am now without this program.
-Suzie McLellan Soloviev, The Narrative Solution
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βI wrote 8 proposals and have gotten 5 of those jobs!β
Sure, I started the LLC process and had a name and logo for my Architecture business - but I felt completely lost with lots of questions. Michelle had all the answers, and my 90 Day Business Launch plan along with her guidance gave me the courage and confidence to present myself in the best light to my future clients. I wrote my first major proposal only a month into the program, which Michelle kindly reviewed for me and gave me so much great advice! Having support and encouragement - not feeling alone in this endeavor - was huge. There is so much to know, and you absolutely don't have to do it all yourself! I wish I didnβt put pressure on myself, and just joined sooner!
-Soledad Mendez, Bellwether Architects PLCC
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"4 years later, I'm making multiple six-figures"
I was stuck in a perfectionist mindset. I wanted to do everything in the right order, and it had prevented me from taking action. Also, I was making 6-figures in my 9-5 so there was doubt about how I was going to create that as quickly as possible. This program gave me the confidence that I could create a business that would more than replace my 9-5 income. It offered a safe space to openly discuss getting started. I felt I could be vulnerable and honest and receive the support and encouragement to keep going. 90 Day Business Launch was the catalyst for my business., and now Iβm building the strategy for a seven-figure business.
-Aimee LaLiberte, The Finance Edit
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βMichelle managed to make me feel like I got 1-on-1 coaching β
Iβd been part of group programs before that promised a lot but never provided the individualized feedback I hoped for. 90 Day Business Launch is different. I was no longer relying on peer feedback or surface-level feedback on group calls. All the feedback for ME that I was missing in previous programs, I found here. Not only was this experience worth every dollar, it is also worth the time that I put into it. I was able to gain more insight into where I wanted to head in my business, and what I no longer wanted to do. I gained the confidence to create my website myself, and this is truly the first time in the life of my business where I feel like my website speaks to my heart. Michelle is a joy and a miracle.
-Brittany Tam, The Financially Empowered Entrepreneur
Iβm Michelle Ward, & Iβve been a business coach for 15 years
I've helped hundreds of creatives - just like you! - discover, launch their dream businesses since 2008.
When I decided to become a career coach for creative people back in 2007, I put the wheels in motion to transition out of my job as an Account Manager with a verbally abusive boss who made me psychosomatic. My breaking point was having to run off a rush hour train to dry heave into a trash can at one of the busiest NYC subway platforms⦠and feeling fine when I was heading home and knew I didn't have to go into work that day. Talk about a wake-up call!
Soon after, I got a "bridge job" as an Executive Assistant so I could get my financial needs met while devoting more time and energy to getting my coaching certification and building my business. It took me two years and seven months to make it happen, but I was able to give notice in March of 2010 (mid-recession!) and become a coach full-time.
I've never come close to having to put my Plan B into motion, and I now have a consistent six-figure business that makes me feel more authentic, valued, and fulfilled day-to-day than I ever have before!
ALONG THE WAY, IβVE BEEN FEATURED ON:
How does the magic happen? With the focused & streamlinedβ¦
HEAD-TO-WEB PROCESS!
Start with your fuzzy business idea, and walk through this proven process to start your business and bring in your first clients!
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Clarify & articulate all the pieces that make up the foundation of your business, including:
βοΈ who you serve, including their challenges and ideal results
βοΈyour offer(s), including the pricing and onboarding process
βοΈmessaging, including your business name, title, and elevator pitch
βοΈ marketing plan, including social media channel(s) to start with and content ideas
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This is the easiest way to write your website copy, create your brand and build your Squarespace site! When you have step-by-step lessons and personalized feedback, youβll not only look and feel professional, but youβll attract your right clients.
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Go through the odds & ends checklist and create your announcement so you can open your business doors with pride and be ready for sales and inquiries.
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Youβve launched! Now what? Iβll take you through the top ways my clients and I are getting clients in uncertain times while feeling authentic, building relationships, and utilizing social media how and if you want.
And sure, I could have said, "Here's the Head-to-Web Process! Good luck!" and sent you on your way, but I know that won't get you where you need to go. So hereβs the support that will get you to launch day & bring in your first clients:
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120 days of access
While we aim to get you launched in 90 days, youβll have an extra month of access to the community, calls, and lessons. That way, youβll (a) have a buffer juuuuuuuust in case you donβt launch exactly in 90 days, & (b) youβll have time to work through the post-launch Connecting with Clients phase of the program.
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Step-by-step lessons
No need to make your schedule work with my availability. The Head-to-Web lessons are autonomous, so you can log in when itβs convenient for you, work through the lesson, mark it complete and go on to the next. Youβll never need to wonder βwhatβs next?β when it comes to your business launch again.
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A private community site *off* Facebook
Coupling our calls with a private Mighty Network group (yup, no Facebook nonsense here!), you always have a place for your questions, vents, wins, resource shares, feedback requests, accountability needs and ongoing support - and you won't have to wait more than 48 business hours to receive a response from yours truly.β
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Twice-weekly group calls
While you can go into our private community at any time to ask your questions, our Tuesday Q&A calls are the place for us to dig a bit deeper, get more specific coaching, or have more of a dialogue with the group.
On Thursdays, we meet for Co-working or Conversation (your choice!). This is where the community is built, the hive mind gets elevated, and you walk away knowing youβre not alone!
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BIPOC support from Business Coach vp wright
Because I canβt speak to the identity shifts that occur for my clients of color, BIPOC Launchers have a private subgroup + calls with master Business Coach and DEI Educator vp wright so they can be seen and supported. Many of my BIPOC clients say this has been one of the highlights of the program, with comments like βvp is a VAULT of info and insightβ, βso much inspirationβ and βmy mind is blown right nowβ.
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The YAY! Business Planner & post-Launch library
A digital copy of my Undated YAY! Business Planner - a fillable PDF file that will prompt you to plan, review, and track your business stats regularly - is yours as well as 15 marketing & admin lessons. All to make sure you keep going showing up for your biz - and get clients! Download them to your own computer for forever-access and always have them at your fingertips.
ALSO! β¬οΈ
ALSO! β¬οΈ
Make copywriting easy with ChatGPT!
I know you donβt consider yourself a copywriter - and now, you donβt have to be! Using what youβve already written paired with done-for-you ChatGPT prompts, the first draft of your website copy will be done way quicker & easier than youβd believe! The first Launcher who used it said βIt was a complete game changer!β
Get personalized branding feedback from VerΓ΄ Souza, an accomplished designer!
What would you need to pay to get customized feedback from a brand designer who has a decade of experience and has been featured in Vogue, Forbes, People & more? Nothing - itβs included in 90 Day Business Launch!
Snag a free Squarespace template!
You wonβt be staring at a blank slate (or website!) when youβre given this template! Created by yours truly (a Squarespace circle member), it follows our copywriting lessons to the letter. All you need to do is update it with your branding (that youβve already set), copy and paste your words (that youβve already written), and customize it as much or as little as youβd like!
Pop the bubbly for a Launch Day celebration!
In 90 days, you'll be live on the web and ready to take a payment from your first client or customer! And with your approval, I'll feature you on my Instagram feed and in my newsletter so you can get thousands of eyes on your business straightaways - just like Quiana here. Get excited!
Forever-free access to my alumni networking group!
The buck doesn't stop when the course ends! You'll immediately be brought into my private alumni networking group space, where you have access to 150+ creative entrepreneurs + our monthly networking calls. It's the easiest place to find resources, potential clients, collaborators and a business bestie.β
THE TOTAL PROGRAM VALUE IS $7,600, but you can join us for $525/month for 6 months - or pay $3000 in full.
Want a consultation call first? You can make that happen here.
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βI was shocked it worked!β
At the end of 90 Day Business Launch, I had a website ready to be launched, an empty email list ready to be filled and an offer ready to be signed up to. And I got 3 clients that same month! What I hadn't counted on, though, was my new work ethic. I had proven to my inner critic that I could use my limited time and energy to work in very small steps, single parent my kids, work my full time job and still be launch ready. I know that if I hadn't been part of the 90 Day Business Launch I would have given up. I wouldn't have believed it was possible.
-Lisa Townsend, Change Your Badge
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βIn 3 months I was able to accomplish more than I had in a year βpreparingβ for my launchβ
I was stuck in a time-consuming job with little direction for how to launch my business successfully. I had attained an LLC and domain name but had not built a website, gone public with my offers, nor received any payment for my services. Because of 90 Day Business Launch, my site and logo are very professional and my public presence is far beyond what I'd accomplish on my own. I needed the community, accountability, and the deadline to achieve my goals. Michelle believed in me. The creatives in the group believed in me. I am now believing in myself more.
-Jacqualyn Jackson, Investment Inspectors LLC
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βTwo months later, Iβve left my job and secured over $34k in new contractsβ
I was stuck knowing that I was a strong coach, but unsure how to put all the business pieces together. I felt unsure of who I wanted to serve, how to share what I was doing publicly, and lacked confidence in my pricing structure. I gained an intangible amount of confidence in .0 Day Business Launch. So much so that I left my full time job of over 9 years, renegotiated a large coaching contract to better serve me, and got the website monkey off my back. The highlight of the program is the support Michelle gives as you work through the core elements of your plan from who you're going to serve, to how you're going to talk about it, all the way to how you'll get paid for the work you do.
-Jennifer McDowell, Common Good Coaching
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"The structure, resources and insights I needed"
Within the first few weeks I knew this was the right program for me because I was actually making progress. And as an experienced DEI professional, I loved how intentional Michelle was in creating a brave space for her clients and providing clarity on her policy if harm was experienced or witnessed in the space. Her energy, support, empathy, knowledge, and transparency are the makings of an amazing leader and guide. I would have been lost without 90 Day Business Launch. It was just what I needed to turn a long-term dream into a reality!
-Valencia Gomez, Built to Liberate
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βA full-time business that I love and dream clients who are paying $10k!β
I knew I wanted my own business and I knew I NEEDED to get out of my 9-5, but I just didn't know how to make it happen! I had no idea how to start making my business a real thing. 90 Day Business Launch gave me clarity around my business and the knowledge of how to actually get it started. I learned strategies and tactics to start attracting real paying clients. Most importantly from the fabulous support system Michelle provides, I gained the confidence to know that I could do it! THIS. PROGRAM. IS. WORTH. EVERY. PENNY.
-Kristen Good, Kristen Good Collective
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"10 months later, my rates have tripled"
90 Day Business Launch was so much more detailed than anything Iβve ever seen. It was structured, it was customized to me, and the fact that Michelle had done it so much before gave me confidence. I just knew that if I followed the process, I was going to launch β and thatβs exactly what happened. In the first year of my business I equaled my old salary. In the first 6 months of this year, I made that same amount! I love my business and the people I work with. Thereβs no way Iβd be where I am without 90 Day Business Launch. No way.
-Erica Ando, Erica Ando Artist Coaching
What will it feel like to wake up in 90 days and (finally!) be a business owner?
You'll feel proud of the work you're putting into the world, because you can tangibly see it online and know it's how youβre uniquely able to help others.
You'll know how to make time for your business no matter your limitations, since you've spent the last 90 days showing up over and over again.
Youβll have a clear client onboarding process so you know exactly what to do when thereβs a knock on your business door.
If youβre a product-based business owner, youβll have a shop hosted on your own site, all set up for sales and customer info.
You'll know how to answer the dreaded "So, what do you do?" question as it relates to your business, with a clear and concise elevator pitch.
You'll have a simple, authentic and effective marketing plan that is rooted in building relationships, not being all over social media.
Youβll have a professional website that will do the heavy lifting for you and that you canβt wait to share.
Youβll be ready for your first networking group of likeminded creative entrepreneurs (thatβs full of my former clients and forever free!), ready to be your clients, collaborators, and friends.
You'll have a bigger belief that you can actually make this work.
You'll (finally!) be out of your head and taking action instead of overthinking.
You can truly see how you can make real money from this, and can start to make a plan around leaving your day job that's based on a real timeline.
You'll (finally!) be working in the business instead of on it.
You'll have tapped into what your heart and gut have been telling you what you need to do for yourself, your future and your freedom - and you'll be listening.
MEET YOUR HOSTS & TEACHERS
FAQS β¬οΈ
FAQS β¬οΈ
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Head to 90daybusinesslaunch.com/register to claim your spot! I canβt wait to work with you!
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If youβre a creative human who has an idea for a service- or product-based business, then 90 Day Business Launch was made for you.
Meaning:
If you want to work directly with clients - whether as a coach, consultant, teacher, or some form of creative (copywriter, designer, etc.) youβre in the right place!
If you want to offer your own products that you hand make, order in small batches and/or print on demand, youβre also in the right place!
If youβre looking to start a brick-and-mortar venture, want to manufacture products, and/or you need traditional business loans, this probably is not for you!
But if you wanna double-check, book a no-obligation consultation and Iβll be happy to chat with you about it.
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Absolutely!
Once you register, you'll get a welcome email along with immediate access to all the 90 Day Business Launch lessons. Youβll be able to join our private Mighty Network group - where you'll have direct access to me and your fellow Launchers - and start working as soon as youβd like!
The lessons are autonomous and held in a course platform called Kajabi, which allows you to have a unique log-in so you can keep track of where you are in the program.
Youβll also receive a link to add our biweekly calls to the calendar, and you can jump into the next one without missing a beat.
For 120 days from your enrollment day, youβll have access to:
the lessons in Kajabi
the private Mighty Network community
our biweekly hour-long calls
the private BIPOC calls and subgroup, if applicable
the call recordings
Youβll also receive the Squarespace template as well as full ownership over it, so thatβs yours forever.
And once your 120 days are up, youβll be added to my alumni networking group for forever-free access to that separate private community along with our guest workshops and monthly calls.
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I don't offer any full or partial refunds at any point before, during or after the program. When you make the commitment to join 90 Day Business Launch, you make the commitment to pay for the entire program whether you're able to do all the work or not. The good news is that your show-up rate tends to skyrocket when you put your time, energy, and money behind your goal...and that the plan, worksheets, and template are something you own forever and can come back to at any time.
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My payment plans take the full price of your package and divides it into 6 equal monthly, automatic payments. There is only a 5% fee for choosing a payment plan over paying in a lump sum. You can see the details here.
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We'll meet every Tuesday and Thursday for group calls, but I move the times around between 10am-6pm Eastern each week to better accommodate all time zones (and avoid the dreaded βBut I can never do Tuesdays at 3pm!). There's a handy-dandy add-to-calendar link when you're inside so they can get on your calendar in a snap.
Tuesday will always be our open Q&A calls, where you submit anything business-related thatβs on your mind. While Iβm there to give my take and thoughts on anything - Iβm always the first one to offer my response - your fellow Launchers are also there to chime in, give resources , offer support, etc. This is where the beauty of the hivemind really shines through!
Each Thursday, you choose either Coworking or Conversation. If itβs the former, youβll come with whatever work you want to move the needle on and Iβll put you in a breakout room with other working Launchers like you. If itβs the latter, Iβll give you prompts and put you in a few different breakout rooms so you can connect further with your fellow Launchers and get support, insight, and camaraderie. And who knows? In these calls, you might find your next collaborator, or client, or referral, or accountability partner, or mastermind group!
Then, once a month, thereβs a BIPOC-only call with vp wright, a business coach who is Black.This is a safer, inclusive space to talk about any challenges or concerns youβre experiencing as a woman of color that relates to becoming a business owner.
BIG NOTE: You are not expected to be on every call, so take the pressure off. With the exception of the Thursday calls (where the action happens in breakout rooms that canβt be recorded), everything is recorded and available within a few hours of wrapping up.
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Mostly me! Iβm the only coach here - really! No admins. No junior coaches. None of that.
I lead every call and am in our private community 3 times/week. That means you shouldnβt ever have to wait more than 48 business hours to get my response to anything you post.
The only other person youβll interact with is vp wright, the Business Coach who leads our private BIPOC calls and subgroup.
Besides us, youβll have some expert teachers delivering lessons on branding (VerΓ΄ Souza) and legalization (Michelle Wilson Murphy).
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In 2021, while some of my current clients struggled to work through their launch list under the weight of the George Floyd trial, the passing of multiple family members, and chronic illness flare-ups - that the 1-way-to-launch-your-dream-business-effectively-and-impactfully that I was touting wasnβt just untrue, but harmful.
I cleared my calendar the day I realized this and spent time creating Optional lessons - aka βnice-to-havesβ for launch that arenβt necessary.
That means that we can work with whatever bandwidth you can bring to the table. If you can do the Optional lessons in time for your launch, great! If you wanna skip over them and circle back to βem later, great!
This is a big reason why I prioritize making this a βhigh touchβ program, though - so I can meet you where you are and give you whatever you need. Just chime in on our weekly call or our private Mighty Network group with whatβs been challenging and where you want to go, and Iβll be there to help you come up with Plan YOU.
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Absolutely! My free training gets super specific, so grab your fave notetaking tool and sign up right here.
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I'm committed to an ongoing anti-racist education, and actively creating and changing policies to reflect all I'm learning. You can learn about my teachings, goals and stats right here in my DEI Statement.
With that, I have a Zero Tolerance policy for hate speech in any group I run. These include - but are not limited to - statements that are racist, sexist, homophobic, or transphobic. Microaggressions, tone policing, name calling, gossip and bullying are also not permitted. If any words or actions are causing or have caused harm in the community, I have the right to review the situation and make a final decision as to how to give reparations, including removal from the group sans refund.
In addition, private, monthly group coaching calls and a private space within our Mighty Network group will be available for my BIPOC clients during the course of this program - led by vp wright, a Business Coach who is Black. Itβs about time that you have a safe and inclusive space to unpack what youβre going through as an aspiring business owner of color, and Iβm hoping these spaces will provide just that.
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Yes! Iβve committed to giving full scholarship spots to 10% of my clientele, and applications open up yearly. If you identify as part of a further marginalized group and would like to apply for a need-based scholarship, you can learn more here.
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They donβt! Iβm really proud that you can come into the program on your timeline, and launch your business 90 days later. No need to wait for a new group to start!
That said:
I canβt guarantee that the pricing wonβt increase or the bonuses will still be here If you hold off on joining. Those are always subject to change.
Itβs worth noting that Iβve been coaching since 2008, and Iβve never had a client say to me, βWow! My schedule is wide open and I have zero commitments. Itβs the perfect time to do this work!β The real question is whether launching your business is a priority right now, and if you can make some hard decisions in your life as to what you need to say NO or NOT NOW to currently in order to say YES to your 90 Day Business Launch. -
This is a big reason why youβll have access to all 90 Day Business Launch lessons, calls and community site for 120 days total. If you need a buffer, itβs right there for you.
And:
I am not here to uphold hustle culture and bro marketing and tell you that the only way to have an impactful and effective business launch is to complete everrrrrrrrrything I lay out for you by launch day. We have to take into account whatβs happening in our world and in our own backyards, and ensure we care for ourselves along the way. That is why I give you optional lessons to complete for a hustle-free experience. You can decide at any time whether to implement or skip, and Iβm always available to support you along the way. My goal is to get you to your entrepreneurial starting point, no matter what that looks like.
And and:
If you do need more time, you can add an additional 30 days to your end date for $494 with payment plans available. You can start the additional 30 days right away, or anytime up to 3 months after your initial start date. Hope that helps you breathe easier!
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Absolutely, depending on your bandwidth! With bite-size, streamlined, simplified and autonomous lessons - some marked OPTIONAL, as theyβre nice-to-haves but not needed for your launch - you can make a lot of traction in a little amount of time.
As Iβm writing this, a Launcher has already breezed through Phase 1 (foundational business pieces) + the branding and copywriting lessonsβ¦and sheβs only been in the program for 16 days! She wants to launch in 30 days and weβre both optimistic sheβll get there.
(And yes, Iβm considering renaming this program 30 Day Business Launch! #halfkidding)
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Yes! I have a list of trusted referrals in my front pocket that I donβt keep to myself. You can reach out to them anytime and hire your favorite!
But also, youβll have to trust me when I say that you might think you canβt do this yourselfβ¦but you havenβt met this process, these lessons, and my personalized feedback yet! Iβd say 90% of Launchers have chosen to DIY it - and you wouldnβt know the diffrence!
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Absolutely! Contact me and let me know about your business idea and preferred start date. Iβll send along a consultation call link so I can lay out the details and we can chat about it further. Please note that a private 90 Day Business Launch costs $5776, and payment plans are available.
Itβs also worth noting that you can absolutely add on 1:1 time during the program for $800 per session. Itβs also also worth noting that only a couple of Launchers have taken me up on this since I created this option is 2021. As my former Launcher Brittany says, βWhile this is a group program and you have the community of peers going through a similar process, Michelle has managed to make it still feel like I get 1-on-1 coaching.β So as long as you show up and ask for what you need along the way, Iβd be surprised if you needed anything additional.
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Absolutely! I could actually call this program 90 Day Business Re-Launch :)
I often have Launchers who are existing business owners, but know they need to (re)visit what makes up their business foundation - and rebuild their offers, branding, and marketing plan accordingly.
Some have been at this for a little while without many clients to show for it, while others have been in their business for years and know things need to change. As long as youβre a creative person who feels aligned to this process, structure and support - and your business offers a service - then this is the right place for you.
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I'm totally challenging that, since I've found that some people who claim they have no ideas really do! Even if you're skeptical, tell me more in my contact form anyway. I'll be honest as to whether 90 Day Business Launch is for you, and refer you to some really great coaches if not.
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Hereβs what I recommend youβll be paying for:
Squarespace for your website platform. Youβll just need the Personal plan, and I have a code for you to save 10%. That would make it about $21/month or $173/year.
Your domain. You get a free year of your domain with your Squarespace plan, but subsequent years should cost you about $8-$15/year depending on the hosting service you choose.
Your business email. No, I definitely donβt want you to use your @gmail.com or @yahoo.com email addresses for your business. For $6/month or $72/year, you can get an email address that ends in @yoururlhere.com and makes you look super professional.
Your business address. If youβre utilizing email marketing and/or you incorporate your business, youβll need an address thatβs not your private residence. For $5-$15/month, you can have a virtual mailbox that can be used for business purposes.
Your newsletter (optional). If you decide to launch with a newsletter, MailerLite (my suggestion) is free to start, YAY!
Filing your LLC, S-Corp or Sole Proprietorship (optional). If you choose to incorporate sooner rather than later, fees vary by state and seem to range from$40-$370. If you choose to have someone file on your behalf (like your accountant), that would be an additional cost.
There you have it! You only need about an extra $50 on hand to start many of these subscriptions, minus the filings. And if you want to pay these platforms annually, about $500 should do it.
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This is how I see it: no matter what, you need to pick your stress preference. What feels more stressful: Working for someone else, having to abide to their rules and schedule and whatever they ask of you while probably not feeling super authentic or connected to what you do but having access to a steady paycheck and benefits...or being able to work when you want with who you want on what you want but have 100% ownership on where your next check comes from? If it's the latter, you can absolutely be a successful entrepreneur.
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Certainly not! 90 Day Business Launch is different because it's customized to you and your business, but any other knowledge you have about marketing or running your business is yours to use and will put you ahead of the game.
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Absolutely! I'd be happy to chat to see if 90 Day Business Launch is right for you, and answer any questions you have. Book it right here and know thereβs zero obligation attached.
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Possibly. And then you're gonna feel so.much.love and support and pride that it's not even gonna matter! One of my most recent Launchers emailed me midway through her Launch Day with this all-caps message: βIT FEELS LIKE MY BIRTHDAY!β That can absolutely be you, too!
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"If you have a passion, but no structure to it, THIS IS YOUR PROGRAM. "
Launching a business has been similar to my experience with pregnancy and motherhood. There's so much prep work (pregnancy) that goes into being a mother... but then you have your baby and the doc is like, okay, time to go home! And you freak out. Well Michelle served as my prenatal yoga instructor, prenatal doula and now also my postpartum doula, nurse, confidant, and lactation consultant! In the launch of my business she has been AMAZING. I'm leaving feeling so organized, empowered and would recommend this program to anyone who was in the same spot. The "90 day" timeframe also allowed me to stay focused and finish what it is I started, rather than just putting it off time and time again.
-Serena Tillman, Theikos Health
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βEverything I knew I needed in one programβ
90 Day Business Launch helped me build my business from a strong foundation. The lessons were incredibly detailed and really broke down the process into digestible steps. This helped me take the next right steps without feeling overwhelmed. Michelle is kind, knowledgeable, supportive, assertive, patient, and understanding. She helped me see that what I have to say IS actually important and that someone out there needs my message. Iβm so proud of myself for what it was able to accomplish in 90 Day Business Launch because I know I never would have gotten this far on my own (I know because Iβve tried several times over the past 6 years!). Iβm beyond grateful for the support, community, and the lessons Iβve learned.
-Danielle Facchine, The Single Life Revolution
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"This is the first business program where I felt seen, known, and valued"
I had tried many other programs to get me on the path to a business that makes money, but I felt lost and didnβt make progress. Enter 90 Day Business Launch. The methodology and framework gave me clarity on my audience, offerings, and how I wanted to show up and be in service. Michelleβs feedback and guidance is unrivaled. The statement of inclusion and the system thatβs in place for harm gave me comfort to be myself and know that if I were harmed I would be heard. The highlight has been developing a polished, professional website that I would be proud to send people to and an offering that I can now launch and market. I am confident in my business direction and know that I will start to bring in clients and create more programs.
-Dr. Abigail Joseph, The Innovation Doctor
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β8 clients & a booked speaking gig within 2 weeks of launchingβ
Because of 90 Day Busieess Launch, every cell in my body felt incredibly confident, excited, and PREPARED! And now I even have the program on a waitlist. Michelle had unwavering faith in me, and provided positive but realistic hope and expectations. She is someone that I want in my "circle" for many years to come!
-Angela Kadin, Angela Kadin
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"Went straight to having a clear, real business of my own"
With 90 Day Business Launch, I got to skip over the βlearning it all the hard way on my ownβ phase. Michelle gave my business personal, detailed attention. I felt like I had a business partner to keep the momentum moving and to lay out a roadmap to make it all happen. She zeroed in on the key elements that made it cohesive, clear, and manageable for a launch. She was decisive when I couldnβt be.
-Carole Ann Penney, Penney Leadership
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βA fantastic guide and brilliant facilitatorβ
I worked with Michelle years ago, and we had such a blast, and I derived so much clarity from our time together, that it was a no-brainer to work again with her to bring this new business to life! A Little Awareness would not be the living, breathing paradise it is without 90 Day Business Launch. Michelle will steer you in the right way. Trust yourself and trust her.
-Suset Laboy-Perez, A Little Awareness
Your Future Self is hoping you're finally at the point where you'll really listen to the quiet voice in the back of your mind (or your heart) that's telling you to make your business dreams a reality *today*.
Join us for $525/month for 6 months or a lump sum of $3000.