PENNEY LEADERSHIP

Why did you decide to join 90 Day Business Launch?

I knew I needed to go all-in, and I knew there were a lot of things that needed to happen to launch. I didn’t know where to start! When I saw the offering for 90 Business Launch with Michelle, I knew that was the way for me to truly take my business launch seriously, get a roadmap for making it happen, and get a head start. Michelle shared her incredible wisdom and experience, which meant I got to skip right through "lessons learned the hard way" into having a solid business.

What were you doing work-wise when you started the program in 2016 - and where are you now?

I learned about 90 day Business Launch when I had just left my full-time job of seven years. After keeping my side hustle on the side for five years, I realized that I was never going to make my business work if I was giving it only the leftover energy that was almost never there by the end of a long day of work and motherhood. And I was never going to make it work while I didn’t have to (side hustle income was bonus mad money for me).

What was your biggest takeaway, lesson, or a-ha moment from the program?

Michelle taught me to prioritize by investing my energy where it would matter most rather than getting distracted by shiny things like logos and fonts. This was the key to launching my business in 90 days, and is a central practice in how I run my business to this day. Focus on what matters most. Do the B- version of everything else!

Think of someone who was in your shoes when we first started working together. What advice do you have for her?

Set a launch date and create some kind of community, even if it’s just one friend, so that you can be held accountable to moving the process forward step by step. Without a roadmap, you’ll keep going in circles. And the world needs what you have to offer! Don’t keep us waiting.

There is so.much.happening in our live and the world that it seems impossible to think we could launch our dream business in 90 days! How did you make it happen? We'd love your best productivity/mindset/time management tip!

When I was going through the 90 Day Business Launch program, I had a two year old daughter, was going through a huge professional transition, lost my mother (my favorite person) to cancer, and miscarried a very wanted pregnancy. It would have been easy (and understandable) for me to make the choice to put it off, to say, "There's too much going on. I'll do that later, when things settle down or get back to 'normal.'" But starting my business was so life-giving, so energizing, and so purposeful—it wasn't another thing on top of a lot, it was my lifeline. Getting close to my purpose grounded me and drove me forward.